App Annie recently released App Analytics that reported that Super Mario Run made over $4 Million on its launch day. Apple was really taking this game aggressively and building all the hype. Super Mario Run was launched in over 150 countries with an affordable price tag of 9.99$ so, it’s not really surprising to see make this game this much money.
After its launch, the game became the top ranked game by downloads in more than 50 countries and it also became the highest grossing game in over 10 countries on its first day.
According to the App Analytics firm, App Annie, comparing the revenues of Pokemon Go and Super Mario Run would be interesting. Pokemon Go is a freemium game with IAPS(In-App Purchases) while Super Mario Run has trial version downloadable and full version cost 9.99$ to unlock the full features of the game. Due to this, Super Mario Run may generate a lot of revenue at the start but the revenue generated by Pokemon Go will increase gradually with the passage of time.
That said, it is important to bear in mind that Super Mario Run and Pokémon GO aren’t truly comparable. Pokémon GO follows a freemium model with optional in-app purchases to generate revenue. Its iOS revenue continued to grow in the following weeks as user engagement increased. Super Mario Run, on the other hand, offers a single $9.99 in-app purchase to unlock the full game. As a result, payments precede extended gameplay and, therefore, revenue is more likely to be concentrated early on in the game’s lifecycle.
–App Annie Report.
The game will generate more revenue in coming days but It will be interesting to see that how will Nintendo maintain to make revenue after a month or two.